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<text id=94TT1202>
<title>
Sep. 05, 1994: Ideas:Zine But Not Heard
</title>
<history>
TIME--The Weekly Newsmagazine--1994
Sep. 05, 1994 Ready to Talk Now?:Castro
</history>
<article>
<source>Time Magazine</source>
<hdr>
ARTS & MEDIA/IDEAS, Page 68
Zine But Not Heard
</hdr>
<body>
<p> Edgy and underground, homemade "fanzines" mine punk-rock love
and crepe-sole shoes to make words on paper radical again
</p>
<p>By David M. Gross
</p>
<p> There are those who argue that the underground these days can
be found on the Internet: the global computer network allows
its travelers to move about anonymously and carve out a corner
for narrow, unconventional obsessions. But there is another,
subterranean world of people with aliases and attitudes that
makes the Internet seem almost fuddy-duddy. E-mail? Postings?
Those are for executives and housewives.
</p>
<p> The real underground has taken the very un-Postmodern step of
depending on paper and the Postal Service: this is the low-tech,
unwired world of photocopied "fanzines" (from fan magazines),
the vanity projects of a new generation of publishers who are
making fat, unglossy magazines radical again. Many of these
"zines," as they are more generally called, are produced with
desktop computers, but that is as sophisticated as they get.
The majority make a point of their crude appearance and unhurried
voyage to the reader; most are collated by hand, distributed
by the mailman and cost $3 to $6. If they are printed at all,
the runs typically remain at fewer than 2,000 copies. And the
goal, of course, is not to make money, build circulation or
get noticed. Instead some zines refuse to carry any advertising,
distribute only to their intellectual compatriots and switch
titles to disguise themselves as well as avoid detection by
a possible talent scout.
</p>
<p> The purpose of zines is to have a voice--quiet, yes, but more
tangible than a computer message--to create a nonvirtual community
of like-minded readers who can, in the case of the more longstanding
publications, actually reach the publisher on the phone. "Benjamin
Franklin made zines," says R. Seth Friedman, 32, publisher of
Factsheet Five, a bimonthly review of these publications. "He
published his own thoughts using his own printing presses. It
wasn't the magazine business. He did it all on his own."
</p>
<p> Cometbus is a case in point. A hand-collated zine with a cult
following, it recounts the travels, incidents and imaginings
of Aaron, an American drifter who wanders the contemporary landscape
in search of adventure, both ordinary and profound. With more
than 30 issues published in 12 years, Cometbus is considered
a classic in this subterranean world. Like many zines, it is
filled with words. Issue No. 30, for instance, is 82 pages of
pure print, sometimes crawling off the page. It contains this
paean to punk love: "Punk rock love is...looking at her
tattoos while she's asleep. Taking showers together. Playing
checkers with cigarette butts. Watching her band play...Both of you having the same ex-girlfriend...Her giving you
10 rolls of duct tape for your birthday. Her beating up skinheads.
Going to the prom on her motorcycle and checking in the helmets
at the coat check..."
</p>
<p> With its low cost of entry--a few thousand dollars and access
to a copying machine--this society of self-publishers is growing
fast. This year alone, at least 20,000 titles have been produced
in the U.S., and Friedman says the cottage industry is growing
at an annual rate of 20%. Doug Biggert, who oversees the supply
of some 500 titles at 102 of the Tower record, video and book
stores, says the chain sells 4,000 zines a month. The supply
always changes, of course. Dozens of new titles pop up and fold
each month and focus on everything from the benign to the outre.
8-Track Mind, for instance, extols the aural experience of listening
to eight-track tapes. ANSWER Me!, on the other hand, claims
to tap "primal longings for violence," according to its 33-year-old
publisher, Jim Goad. Issues have contained the text of an actual
phone conversation between euthanasia advocate Dr. Jack Kevorkian
and a woman pretending to be terminally ill (in reality, Goad's
wife), as well as articles about the North American Man/Boy
Love Association, a pro-pedophilia organization. Goad is about
to publish "The Rape Issue," which includes such articles as
"Let's Hear It for Violence Toward Women." An admirer of Louis
Farrakhan and David Duke, Goad proudly describes what he does
as "journalism without a social value." Publishing, he says,
"keeps people like me out of jail. The zine is a good outlet
for aggression that otherwise might be spent injudiciously."
</p>
<p> The vast majority of zines, however, settle for the slightly
irreverent. Some have literary aspirations, others revel in
white-trash culture; some have a weirdly tight focus, others
purposefully ramble. Diseased Pariah News uses gallows humor
to lampoon the daily trauma of living with AIDS; Processed World
ridicules the consumer culture of Popeye's chicken shacks and
Subway sandwich shops; the I Hate Brenda Newsletter lambastes
former Beverly Hills, 90210 star Shannen Doherty for everything
from her pancake-white makeup to her recital of the Pledge of
Allegiance at the 1992 Republican Convention. Dirt Rag is a
service zine for dirt bikers that lists the sport's contests
and teaches readers how to make spiked ice tires for the winter.
Chuck glorifies trailer-park food--such dishes as Armour Potted
Meat Food Product; and FishWrap publishes poetry like Craig
Thompson's "Swarm," which includes the line: "Splattered on
the windshield, a thousand gnats struck low by physics."
</p>
<p> Friedman traces contemporary zines to two sources. One route
passes through the highbrow beat poetry of the 1940s and '50s
that, because of its small audience, perfected the art of producing
the small-run, beautifully crafted publications called chapbooks.
The other follows the science-fiction press back to its pulp
roots in the late '30s when fans of this literary genre circulated
rough, mimeographed copies of their own voluminous stories,
commentary and manifestos.
</p>
<p> The exploding of the punk scene in the late '70s gave rise to
the first fanzines, which were devoted to the bands and their
followers. Fanzines soon branched out, engaging in more general
critiques of contemporary mores and aesthetics but always reflecting
the personal tastes of their publishers: thus they evolved into
so-called perzines. Nancy's, edited by Ohio librarian Nancy
Bonnell-Kangas, broke the "band barrier" in the mid-'80s to
become one of the earliest perzines to address nonmusic issues.
Now in its 10th year, its current offering is called "The Ground
Issue" and includes articles on the richness of humus, the sweetness
of yams and the delights of beet salad.
</p>
<p> Whether discussing food or crepe-sole shoes, the point is always
to take the personal public, while preserving an intimate audience.
That's why the thing most feared by a zine publisher is fame,
even the notorious kind. Greta, for instance, is the publisher
of Mudslap, but Greta is an alias, and she puts out her zine
as she hitches rides in the boxcars of America's railway system.
"I don't want anyone to know too much about it--'cause if
they do, then people will think they're Jack London or Steinbeck.
They'll go freight hopping and get their legs cut off. Please
don't do it." Greta is not just worried about inspiring imitators.
Her underground status also allows her to justify her unconventional
publishing practices. "If you're mainstream, you can't steal
postage. You can't plagiarize. You can't ditch bills. You can't
be incendiary. You can't be yourself," she says.
</p>
<p> Bobby S. Fred also uses an alias to run an independent record
label--which he refuses to name--and to edit a post-punk
zine called Bobby Is Fred. He makes his living stuffing burritos
at a Del Taco in Los Angeles. Unlike wannabes who prowl Sunset
Plaza looking to get noticed, Bobby craves obscurity. He enjoys
saying his favorite activity is eating at such trendy restaurants
as Spago--by serving himself from the Dumpster out back. "Look,
this is a nation of disenfranchised kids," says Bobby. "The
reason we don't talk to the mainstream media is because we want
to guard the few places that we have left, like our zines."
But the secret is getting harder to keep. A budding zinemeister
can now consult a glossary called The World of Zines, put out
by Penguin, which offers helpful hints on how to start your
own.
</p>
</body>
</article>
</text>